Insights

Notes on designing businesses for the AI era.

Written for the people making the decision, not the people selling the tools. Where AI actually belongs in a business, where it does not, and what has to be true before any of it works.

Why We Won't Name a Tool in the First Meeting

Why We Won't Name a Tool in the First Meeting

Why We Won't Name a Tool in the First MeetingAshley Cloud
Published on: 26/08/2026

Choosing an AI tool before understanding the business often leads to wasted spend. Learn what to diagnose first, how data shapes the solution, and what to ask vendors.

AI readinessdiagnosisdata strategyAI vendor selection
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